made by a team of dynamic creatives and innovative strategists
MADE was founded by a resilient Philadelphian married couple, Kristen and Matt Berman. The company continues to expand its solutions and client base by following the founders’ passion. With an unwavering stance about personal responsibility, Matt and Kristen also lead this company in new directions. In addition, over the last 5 years, the marketing & media industries have completely converged. This has left agencies & studios looking for ways to thrive. MADE is forging a new path, by dedicating the business to the future.
“Life is what happens to you while you’re busy making other plans.”
– John Lennon (Beautiful Boy)
Experimentation is crucial to the way we do our business. Any agency or strategist that tells you they know exactly what results they can produce due to complicated data packages really needs a reality check. Nobody can predict the future. What we can do is develop strategies we believe in. We promise to be there when things go wrong. You want people on your team who have struggled and succeeded, not false promises or overinflated egos. So if you’re looking for truth-seeking bad ass marketers, you’ve found us!
“Compound Value Theory” is a core tenant of our business. In every engagement, MADE maximizes value across the entire industry channel. If you are interested in how this could help your business please ask!
CEO / Executive Producer
- Lead Strategic Planner
- Management & Leadership Consultant
- Tea Drinker
CMO / Executive Producer
- Lead Strategist
- Creative Director
- Troll Hunter
We’ve had a long and winding road so far! If you haven’t been there from the beginning…
Here’s a look at how we got MADE it this far:
Matt & Kristen were at Iron Hill Brewery having dinner and they began speculating about possible business ideas. A friend had asked them to produce a music video for her, so after settling in on “Make A Difference Entertainment, LLC” the company was officially born.
After producing a song & music video Kickstarter project, Matt and Kristen began saving the cash necessary to self-fund the official launching of their company. By December they had saved enough and grew the courage to take the final leap into entrepreneurship.
The company was rebranded as its acronym, “MADE,” and served as a consulting firm for technology startups and manufacturing companies. After securing work from design professionals and others in the built world, MADE expanded to offer traditional marketing services.
With consistent growth year over year with new clientele, additional services, and new opportunities came the need to expand from the attic office and set roots. The company’s mission of establishing an entertainment & media studio system in Philadelphia was about to get real.
With a re-brand, dynamic business model, and growing demand, MADE is now developing original IP and full studio operations. In the first 5 months of the year, the company has seen exponential growth and has begun an internship program for university marketing students.