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There is a lot of misleading marketing about “COVID-19.” I continue to put “COVID-19” in quotation marks because it is a made up name with no scientific or medical bearing. This was an invention of the WHO & CDC which they knew would confuse the world. Some of these things I have detailed before, but now I’d like to showcase a few products to make it clear. The dangers we are facing as a nation surrounding SARS-CoV-2 are far less severe than the misleading marketing about it.

That’s because we’re never really talking about what we’re really talking about. But even if you believed that the name COVID-19 were legitimate (it’s not) it is the name of a disease, not a virus. So any testing that says it is testing for COVID-19 is suspect. However, what you’ll come to find out is that in some cases, COVID-19 may in fact be a catch-all for a variety of respiratory virus/diseases.

Philadelphia Testing Sites Have No Idea What They’re Doing Which Creates Misleading Marketing About COVID-19

Here is a list of Philadelphia SARS-CoV-2 testing sites. This includes pharmacies like CVS & Rite Aid as well as other facilities. University of Pennsylvania has a site. Other healthcare companies do too. But nobody can answer simple, basic questions like: “what are you actually testing for?” I tried calling the numbers for CVS and was continuously redirected to a general information number for scheduling appointments. Or you can call and receive your results. But nobody can answer the question, “what virus(es) are you testing for?”

They simply don’t know the answer. That’s scary, because there are a variety of tests being conducted. From different manufacturers. All generally being sent out to a lab if they aren’t done with the “rapid” style. Most people I spoke to don’t even know what manufacturer or product number of test they’re using. While at least 1 site said they simply use a standard swab and send that out to LabCorp, who uses a variety of machines to test. The woman I spoke with at the testing site who told me this said, “if you, your mom & dad all got tested, they could each be done on a different machine.” Each with their own set of variables which can contribute to either a false negative or positive test. Not that your test results matter, of course, because you could still have the virus.

There Is No “COVID-19” Virus

It’s worth reading this again, from the CDC. They make it clear that “COVID-19” is the name of the disease caused by SARS-CoV-2. I’m still waiting to hear a good answer about why it was necessary to name this in a novel way just because it’s a novel strain of SARS-CoV. Wouldn’t SARS2 be a more apt name until they knew if it were really that different from SARS from 2003? But regardless, even if you believe in this naming process, COVID-19 is a disease, not a virus. So you can’t test for it. You can only test for the virus SARS-CoV-2.

Yet, even LabCorp’s “rapid” claims to test for COVID-19. The “Pixel” by LabCorp says it tests for COVID-19 and puts COVID-19 all over this website. This test says that it tests for SARS-CoV-2 pretty clearly, but it is confusing because of how many more times it says COVID-19. A person not familiar with this nuance may actually think they’re being tested for COVID-19. You might be thinking that’s not a big deal. But it is. Especially because of other tests that don’t specify whether or not they’re testing for SARS-CoV-2 and/or other viruses.

Here’s a test from Abbott which has the same confusing situation. Even though you will hear people claim these devices have passed FDA approval – they haven’t. You’d know that if you read the instructions where it says, “In the USA, this product has not been FDA cleared or approved; but has been authorized by FDA under an EUA for use by authorized laboratories; use by laboratories certified under the CLIA, 42 U.S.C. §263a, that meet requirements to perform moderate, high or waived complexity tests.” But what happens if it’s administered by laboratories that aren’t authorized? The places I spoke to who did rapid tests say they don’t send it out to a lab.

CDC Influenza SARS-CoV-2 (Flu SC2) Multiplex Assay Is A Key To Moving On

If you’re not familiar with the Flu SC2 Multiplex Assay, get ready to have your mind blown. This is a test that uses 1 swab to test for different respiratory viruses. It tests for SARS-CoV-2, Influenza-A, and Influenza-B, for example.

This test has relatively new standards, and is apparently more expensive than the tests which look for SARS-CoV-2 only. But it has been available since at least November of 2020. Here’s where things get dicey, though, because this test signals a major problem in the testing of SARS-CoV-2.

Test results & reporting procedure from the CDC.

Notice that if the test interprets Influenza-A, they report “Positive for influenza A.” If the test interprets influenza-A and SC2 (SARS-CoV-2) it reports “Positive for influenza A and COVID-19” Why? Why are we changing the name of SARS and not the flu? Not only that, according to the training instructions from the actual template used to test these things, a test should be considered invalid if it is positive for SARS but not flu. This is an inconsistency between the reporting & the training on this equipment. That’s not good.

Watch & Learn How To Create Misleading Marketing For COVID-19

Watch how this system is supposed to be calibrated, and recognize that these machines are similar to those which do SARS-only tests.

Labeling these viruses within the machine is wide open to fraud.

Do you see the problem? If a laboratory is testing for SARS-CoV-2, they report it as COVID-19, which is a lie. It is also impossible to know whether or not labs are just testing for flu and calling it COVID-19. Or, if the machines used to do these tests are set up simply to label things as “COVID-19,” it could be used as a catch-all. What’s worse is the fact that the places you go to get these tests have no idea what they’re testing for. By the time you receive the positive or negative result for “COVID-19” you have no idea whether it’s flu, SARS, or something else.

Misleading marketing of COVID-19 is a major problem, and it’s very complicated in some ways.

Neither does the facility that ran your test. In fact, I have no idea if the calibration of the “rapid” tests is truly and only for SARS or if it’s for multiple viral strains that are being called COVID-19. That’s a big problem.

Misleading Marketing COVID-19 Should Be A Crime

It’s a medical scam. A way to sell unneeded tests to unsuspecting people who are afraid of a novel virus. It is really sick, if you actually look at it. The worst thing about these tests is the fact that they are being marketed as unreliable, while also being marketed as reliable. You could have the virus, or you could not have it, even if you test negative. That’s always going to be true of something that takes time to incubate. Also, with no cure to speak of, what’s the difference if you test positive? There is no way you can act any differently. You can’t get any treatment. At the end of the day that’s why there is virtually no practical difference between the lived experience of SARS, flu, or other respiratory diseases caused by viral infections. That was also always true.

So as I’ve said before, you should report the WHO for misleading marketing of SARS-CoV-2 to the FTC. Tell them how this is impacting you, your business, and the world. Because using COVID-19 as a catch-all for respiratory infections should be a crime. This is perpetuating a major problem in our society from being able to move on. It is propping up a part of the healthcare testing industry that nobody needs. We are distracted from real innovation. I am sick and tired of hearing people call it the wrong thing, obsess over it, and causing all kinds of havoc.

Matt Berman

Matt Berman

Matt has been an artist since he was a child: dancing, illustrating, writing, and producing music. In business, Matt is a master strategist, and expert in communications. He combines his creative passions with his diligence as a professional to give clients a fierce competitive advantage in any circumstance. He has a Bachelors degree in Philosophy from Temple University. Follow Matt on Twitter @mattebphl