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Are you using search engine optimization tools?

You better! Some of them are free so don’t be a fool. They can be used like fuel. Search engine optimization tools are cool. Competitors all use them like its a duel. Sometimes it can be cruel.

I don’t mean to boast – but I really love using Yoast. It’s like a best friend and a coach. Rolled up in one approach. With practical aspects to teach you as you coast. Until you’re cruising like a pro.

Our generalist mentality gives us a widespread reach. What I don’t know I can’t teach. But across the board our strategies help to bring in the cheese. Advice isn’t usually free.

Check out some past work with a client out to help save kids getting educated. Softening this terrifying subject to create content people actually wanna read. That task we’d taken. Results – sweet.

It’s technical, which can be boring.

So we find ways to improve on the story. Or showcase an aspect of the human being’s glory. Pouring – over researching the best angle for it. Plus interviews with you – subject matter expertise written in portions.

Eventually you get the hang of this. Then comes the creative part. If it’s good you should only be able to half predict. The other stuff doesn’t exist on a chart. Doing that well & often can be hard.

Talent in the act of balancing creativity with thinking strategically. That’s the part that nobody could teach to me. It gets better after each project, too, from learning more equally.

Neil Patel is a great resource too.

UberSuggest has a lot to give you. If you don’t know about it you should check it out soon. It’ll help you plan your moves. Giving you lots of thought for food. Food for thought; excuse me I did not mean to be so rude. I share as much free information as I’m able to. Our secret sauce can’t be replicated; can you?


“SEOetry” is a creative writing experiment by Matt Berman of philly MADE creative. The purpose is to develop a natural ability to speak and write in valuable and authoritative language. As algorithms and software become more able to identify or differentiate, we want to stay ahead of the curve. Please come back frequently. If you are in need of SEO services don’t hesitate to email, call, or find us on social media.

Give us a call to chat at 215-550-1039