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How To Search Engine Optimization Your Website

First realize that saying “search engine optimization your website” doesn’t quite sound right. It’s got the effect of sounding contrived, but it helps get you Yoast green lights. As I write meta information about SEO for an audience that’s waiting – it’s a constant fight. A struggle to make sense and provide a tunnel at the end of the light. Like a sales funnel that’s only open at night. Catching wildness from every direction staring at the sights. When the truth gets too bright.

Look away from the screen for a minute.

Now that you’re back I’ll finish.

Good SEO Is Like A Well Groomed Garden

If you don’t water the soil it hardens. When you leave your plants too long in the wrong amount of sun they become targets. UV rays starve them – make them dried up without pardon. SEO is the same in that you have to practice hard and – keep working on the margins.

Practice makes you better. Perfection may only be found in the weather.

Plus the algorithms change on a daily basis. So you have to keep checking in on your homeostasis.

If something works today it may not work tomorrow. That would fill your marketing director’s heart with sorrow. Tips and tricks and like trade secrets people borrow. They are shared in the open now though. I never thought it’d be this hard to see that far, though.

Visionary Mission Varies

Some words just sound good together and that’s scary. It’s hard to know how Google will alter and vary. So we have to parry. Stick and move and remain light and airy. There is no SEO fairy. No one who can sprinkle magic dust on your articles until they’re very – high quality SEO invariably – takes discipline and practice daily.

This is just an experiment. To show you how this very dense – subject matter can be shared in a way that causes excitement. So I can do this whether you sell cement. If you were once on top of your game and want to get back to it again. Don’t lament. Pick up your head. Eventually you can get it back if you just say, “Yes.”


“SEOetry” is a creative writing experiment by Matt Berman of philly MADE creative. The purpose is to develop a natural ability to speak and write in valuable and authoritative language. As algorithms and software become more able to identify or differentiate, we want to stay ahead of the curve. Please come back frequently. If you are in need of SEO services don’t hesitate to email, call, or find us on social media.

Give us a call to chat at 215-550-1039