Search Engine Optimization Explained

By June 19, 2019No Comments

If you need search engine optimization explained…

Sorry for being redundant – but search engine optimization explained – I should be named the king.

I don’t need to be retained. In fact I’ll make it easy for you to gain – insight about the whole thing.

Seth Godin said it back in the day. SEO is like a map that undergoes constant change.

One skill should remain – at the top of your brain.

If you’re pain includes people who can’t remember your name…

Written content is like bread crumb trails showing the way.

Information should be plain – easy to understand and share to exchange.

So the internet is like the sea. Billions of people searching out haphazardly.

Honestly – SEO used to be like magic to me. I thought of it like blasphemy!

People who don’t think they’re valuable think their website has limited utility.

Allow me to provide a little more detailed information.

Most other SEO’s make this shit so much more complicated.

It isn’t. It’s simple if you know all of the basics.

First you need some keywords. Things that we know people search.

Then it takes some strategy to figure out how this should work.

Fill in the SEO title next, then give it a meta description.

A nice slug, and each time all of these should be different.

It doesn’t matter if you’re writing fact or fiction.

Too much content is whack but positioned like wisdom.

But don’t get it twisted…

This is a creative marketing strategy you need.

Because if you want to be found you need to be seen.

Being found #1 is every small businesses dream!

But being on page 1 is harder than it seems.

It’s not about your product, your brand, or your vision.

It’s about figuring out how to appropriately game the system.

You’re not talking to people here you’re talking to algorithms.

I mean in the end your audience is obviously human.

But you have to respect the machines that bring it to them.

It all starts with a strategy.

I mean shooting in the dark is better than not shooting at all – actually.

SEO writing will teach you how not to talk passively.

Most people can’t figure out how to be technical and speak passionately.

Well we have that balance figured out – working experimentally.

As things change we roll with it. We’re nimble.

While others can’t keep up – flailing akimbo.

Matt Berman

Matt Berman

Matt has been an artist since he was a child: dancing, illustrating, writing, and producing music. In business, Matt is a master strategist, and expert in communications. He combines his creative passions with his diligenceĀ as a professional to give clients a fierce competitive advantage in any circumstance. He has a Bachelors degree in Philosophy from Temple University.

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