Search Engine Optimization Is Ineffective If Used Incorrectly
I had to use that caveat there to protect me. Because search engine optimization is ineffective only when it’s used ineffectively. Because the reality is that SEO is very effective when used correctly. So be careful what you buy – practice what you preach – and proceed intently.
We’ve seen a lot of companies that try to use SEO to improve their sales. While that’s definitely an outcome – it will surely fail. If your sales force is behind the ball or unable to move the scales.
SEO is a foundation, not a crutch. If you don’t it will be tough – to get found for all the stuff – that you do so well and want people to know and love.
Once you get clear that SEO is just a part of the program it’s not that tough – to realize that though it’s rough – you have to do it like a lot of other stuff.
If your competition is leaving you demolished. No matter how hard you try to be honest – they just keep beating you down and your office – is getting tired of all this…then you may need some help getting creative with your SEO so put that on us!
Need more leads? SEO will work but not in a matter of weeks. If you need results that fast you better try another tactic at least. Multiply your options and your odds to be seen. Think outside the box and start acting lean. Look, it’s not a yes or no thing it’s all kinds of in between.
At Times Search Engine Optimization Is Ineffective
Especially if you don’t have a good prime directive. If you don’t know where you’re trying to go and you paid an SEO you’re going to regret it. Don’t get mad at yourself, or them, don’t get upset with – the lack of knowledge you had at one time – that’s something we can respect if – you acknowledge and respect the skill we bring to the table with this.
If you need brand awareness from people that don’t know what they’re looking for. Then SEO will probably not work for you anymore.
On the other hand, if you just write articles and don’t share them anywhere…it’s almost like the algorithms know you’re scared. Other people take too much time and end up so not prepared. It’s a matter of what – not where – so think of something meaningful to say despite the fear.
Strategy Is Foundational
If you don’t have a strategy for SEO – just like anything else it will be wasted in full. It’s not recreational. This is a full time job for people who have expertise to pull – from shelves of informational – seminars or other educational – things they’ve done to become experts to sort through a field of bull.
Don’t view strategy as an unnecessary line item. It’s so critical it’s impossible to judge whether you were successful without one. Agencies hype them – because they are the cornerstone of our work getting enlightened. When there’s no buy-in it’s usually the strategy people aren’t likin’.
When you come to us for that, we’ll ask for all the facts. Do our own research then provide an estimate when we come back. Part strategy, part writing, part research, part experimental craft. That’s that.