We help make strong ideas stronger. On the other hand, we also guide you through confusion. All creative marketing and branding starts with a solid strategy. That is the foundation. Goals are informed by strategic planning as well.  Begin with your strategy, and set goals. From there it’s easy to plot out the tactical approach to execute successfully.

Creative direction provides the bedrock of ideas. It informs what kind of content should be produced. The look and feel of the brand communications. Which distribution channels are a good fit. Creative direction informs all of those things. Through this process, creative direction actually can inform the strategy as well. Therefore, these two consultative services go well hand-in-hand.

People all learn differently. Some need to work interactively to comprehend things. Others perceive better as an observer. Also depending on your message and desired outcome, different content makes the most sense. A good mix of mediums is ideal, so we can test how audiences are responding. While there is an infinite world that can be created, at the end of the day it’s either: written word, graphics, moving pictures, or sound.

There are a so many distribution channels. Some distribution is “earned” by way of public relations or media partnerships. Other distribution is paid for by way of media vendors in the advertising space. We will help optimize your budget and hone in on the right audiences to distribute content in the best places for you.

As content is distributed, we will use the metrics available to determine how effective it was. This will be a combination of digital analytics that are provided from social media, email campaigns, or your website, in addition to other inbound inquiries where a specific piece of content is cited as the impetus.