Marketing

Is A Performance.

We’re Your Band.

You have to know the rules before you can break them.

Public Relations

  • Communication Strategy
  • Story Pitching
  • Event Management

Marketing

  • Print Collateral
  • Website Design
  • Email Campaigns
  • Social Media Strategy
  • Content Planning
  • Media Production

Branding

  • Identity Development
  • Philosophy
  • Design Assets
  • Merchandising

Advertising

  • Media Planning
  • Media Buying
first thing's first

1. Strategic Planning

We help make strong ideas stronger. On the other hand, we also guide you through confusion. All creative marketing and branding starts with a solid strategy. That is the foundation. Goals are informed by strategic planning as well.  Begin with your strategy, and set goals. From there it’s easy to plot out the tactical approach to execute successfully.

  • Market Research
  • Budgeting
  • Consultative Advisory
  • Competitive Analysis
  • “Ask Us Anything” Sessions
2. creative direction
what's the story morning glory?

2. Creative Direction

Creative direction provides the bedrock of ideas. It informs what kind of content should be produced. The look and feel of the brand communications. Which distribution channels are a good fit. Creative direction informs all of those things. Through this process, creative direction actually can inform the strategy as well. Therefore, these two consultative services go well hand-in-hand.

  • Conceptual Development
  • Story Boarding
  • Mockups
3. content production
brass tacks and all that

3. Content Production

People all learn differently. Some need to work interactively to comprehend things. Others perceive better as an observer. Also depending on your message and desired outcome, different content makes the most sense. A good mix of mediums is ideal, so we can test how audiences are responding. While there is an infinite world that can be created, at the end of the day it’s either: written word, graphics, moving pictures, or sound.

  • Copywriting
  • Graphic Design
  • Web Design & Development
  • Video Production
  • Original Music
  • Podcast Production
4. distribution
delivering your message effectively

4. Distribution

There are a so many distribution channels. Some distribution is “earned” by way of public relations or media partnerships. Other distribution is paid for by way of media vendors in the advertising space. We will help optimize your budget and hone in on the right audiences to distribute content in the best places for you.

  • Media Buying
  • Public Relations
  • Event Management
  • Branded Merchandise
  • Direct Mailing
5. analysis
tracking progress

5. Analysis

As content is distributed, we will use the metrics available to determine how effective it was. This will be a combination of digital analytics that are provided from social media, email campaigns, or your website, in addition to other inbound inquiries where a specific piece of content is cited as the impetus.

  • Results
  • Insights
  • Reporting
  • Future Adjustments
let's get started

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Take their word for it

Philly MADE Creative created an awesome behind the garden video for us at the Philadelphia Flower Show. We are based in Columbus, Ohio and Kristen and Matt handled all the logistics for us. Philly Made was a great value and super nimble responding to our requests.

Partner & Marketing, McCullough’s Landscape & NurseryAllison McCullough

Matt & Kristen at MADE have been fantastic to work with! Very professional and their creativity is exactly what we needed for our company. If your looking for creativity and marketing help - MADE is it! Keep up the good work.

President, ZeroEyesMike Lahiff

Kristen was a pleasure to work with and delivered a great product. Kristen really worked to understand Mercy CTE's uniqueness. It is evident in the videos by Philly MADE. She and her husband, Matt, work really well together.

VP Career & Technical Education, Mercy CTECatherine Glatts

They helped me to focus in on concurrently designing a content program towards my b2b wholesale market and building up a bulk of content so I could launch to a b2c audience the following year. Her direction helped me move into acquiring over 150 wholesale customers and drive my email open rate upwards of 70%.

Founder, Enlighten TeaEric Manstof