Marketing

Is A Performance.

We’re Your Band.

Like jazz, you have to know the rules before you can break them.

Public Relations

  • Communication Strategy
  • Story Pitching
  • Event Management

Marketing

  • Print Collateral
  • Website Design
  • Email Campaigns
  • Social Media Strategy
  • Content Planning
  • Media Production

Branding

  • Identity Development
  • Philosophy
  • Design Assets
  • Merchandising

Advertising

  • Media Planning
  • Media Buying
first thing's first

1. Strategic Planning

If you have a strong strategy in place, we’ll help make it stronger. On the other hand, if you’re feeling lost in the shuffle and don’t know where exactly to turn, we will guide you through it. A strong strategy is the foundation for all creative marketing. Strategic planning informs what our goals are, how we’ll know we are successful, and plotting out the tactical approach to executing.

  • Market Research
  • Budgeting
  • Consultative Advisory
  • Competitive Analysis
  • “Ask Us Anything” Sessions
2. creative direction
what's the story morning glory?

2. Creative Direction

After solidifying the strategic plan, creative direction will provide the necessary meat on the bones of our ideas. This will tell us what kind of content should be produced, the look and feel of the brand communications, and which distribution channels are a good fit. Through this process, creative direction actually can inform the strategy, so these two consultative services usually go hand-in-hand.

  • Conceptual Development
  • Story Boarding
  • Mockups
3. content production
brass tacks and all that

3. Content Production

While there is an infinite world of creativity that can be brought to content production, at the end of the day it has to be consumed by human beings with limited senses. Words, imagery & graphics, motion pictures, and audio are the mediums we have to work with. The creative direction will inform how we express the strategic plan, and this content solidifies those ideas into tangible forms that people can interact with.

  • Copywriting
  • Graphic Design
  • Web Design & Development
  • Video Production
  • Original Music
  • Podcast Production
4. distribution
delivering your message effectively

4. Distribution

Just like with content production, there are a multitude of distribution channels for different kinds of content. During the strategic planning and creative direction period we will get a good sense of where content needs to be placed and how it should be delivered to people. Some distribution is “earned” by way of public relations or media partnerships. Other distribution is paid for by way of media vendors in the advertising space. We will help optimize your budget and hone in on the right audiences to distribute content in the best places for you.

  • Media Buying
  • Public Relations
  • Event Management
  • Branded Merchandise
  • Direct Mailing
5. analysis
tracking progress

5. Analysis

As content is distributed, we will use the metrics available to determine how effective it was. This will be a combination of digital analytics that are provided from social media, email campaigns, or your website, in addition to other inbound inquiries where a specific piece of content is cited as the impetus. Some things will be obvious based on the data, while other results must be inferred – like how well the creative messaging worked for the given audiences we test. After months of experimentation we will hone in on a consistent theme that can be expanded further to amplify the results we produce.

  • Results
  • Insights
  • Reporting
  • Future Adjustments
let's get started

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Take their word for it

Philly MADE Creative created an awesome behind the garden video for us at the Philadelphia Flower Show. We are based in Columbus, Ohio and Kristen and Matt handled all the logistics for us. Philly Made was a great value and super nimble responding to our requests.

Partner & Marketing, McCullough’s Landscape & NurseryAllison McCullough

Matt & Kristen at MADE have been fantastic to work with! Very professional and their creativity is exactly what we needed for our company. If your looking for creativity and marketing help - MADE is it! Keep up the good work.

President, ZeroEyesMike Lahiff

Kristen was a pleasure to work with and delivered a great product. Kristen really worked to understand Mercy CTE's uniqueness. It is evident in the videos by Philly MADE. She and her husband, Matt, work really well together.

VP Career & Technical Education, Mercy CTECatherine Glatts

They helped me to focus in on concurrently designing a content program towards my b2b wholesale market and building up a bulk of content so I could launch to a b2c audience the following year. Her direction helped me move into acquiring over 150 wholesale customers and drive my email open rate upwards of 70%.

Founder, Enlighten TeaEric Manstof